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Lead Marvels Resource Library

Our passion is helping organizations grow. If you’re a professional association looking for ways to increase member value and engagement, while growing non-dues revenue, we’ve got you covered. If you’re an advertiser interested in learning how to grow your business with a steady stream of intent-based leads filtered to match your ideal customer profile, you’re in the right place.

Explore our library of articles, white papers, including our Association Executive Guide Series, case studies, videos, and infographics, all created with one goal in mind — to help you thrive.

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What Your Sponsors Want: An Overview of the Data
Your sponsors and advertisers are facing shrinking marketing budgets and are under immense pressure to justify every dollar spent. Are your sponsorship programs optimized to meet their changing needs? We sifted through troves of research to understand the primary challenges marketers are coping with in the current economic climate. Find out what we learned, so you can shape your sponsorship programs accordingly.
3 (More) Ideas for Non-Dues Revenue You Probably Haven’t Thought of Before
We received a ton of requests from readers for more non-dues revenue ideas after our last article on the topic. Back by popular demand, then, here are more practical, easy-to-implement ideas for how your association can increase and diversify your revenue mix without straining internal resources.
How to Use a Digital Resource Library to Fund New Member Initiatives: A Handbook
Associations of all sizes in all industries and exploring new initiatives to drive member loyalty and attract new members. If funding new member programs is a challenge, this handbook will explain how a “next-gen” Resource Library can monetize third-party content to grow a reliable and recurring stream of monthly non-dues revenue.
White Paper
How to Use Content Strategy as a Member Engagement Tool
The demand for information among your professional members is at an all-time high, and the traditional event-based model of member engagement is inadequate. In the latest installment in our Association Executive Guide Series, learn how your association’s content strategy can be a much more powerful lever to influence your organizational mission while increasing member engagement and growing loyalty.
Case Study
How the ACC Responded to Sponsors' Needs and Created a Six-Figure Revenue Stream
The Association of Corporate Counsel (ACC) was hearing a common refrain among its sponsors and advertisers and needed to find a new solution, more aligned with its partners’ business needs. Here’s the story of how they did it, while also generating nearly $1 million in non-dues revenue in the process.
Two Association Leaders Share How They Deepened Member Engagement While Growing Non-Dues Revenue
To grow revenue, meet sponsors’ lead-generation needs, and improve member education, two national associations introduced Resource Libraries. Executives from the Association of Corporate Counsel and the American Public Transportation Association spoke during a recent roundtable discussion about how they did it.
Press Release
Lead Marvels Delivered $1.3 Million in Non-Dues Revenue to its Association Partners in 2022
The company now has more than 100 association and publisher partners as it continues its expansion into new industry verticals.
Not All Sources of Non-Dues Revenue Are Equal: A 7-Step Guide for Association Leaders to Evaluate NDR
Fortunately, there is no shortage of non-dues revenue opportunities for associations to explore. But with so many options available and limited resources to pursue them, which solutions are right for your organization? Use this handy 7-step guide to evaluate which NDR solutions will best align with your organizational mission. Plus, download our complimentary NDR scorecard.
Non Dues-A-Palooza Expert Series: Drive Deeper Member Engagement While Growing Non-Dues Revenue
Hear how two associations, each facing specific obstacles, were able to not only commercialize material that enhanced member engagement but also create a positive source of net new non-dues revenue during our final Expert Series of the year.