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engagement
Provide enriching digital resource libraries for members and subscribers, enhancing your organization’s value and reinforcing your leadership.
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Association Members
Syndicate Content
Distribute your branded, thought-leadership content to engaged professional audiences in the industries you serve.
Target Personas
Connect with your ideal customers by engaging with decision makers in the specific types of organizations and industries you target.
Track Performance
Measure campaign effectiveness and optimize program management in real-time with web-based dashboards.
Nurture Leads
Stay top of mind using automated interactions to keep leads engaged until they’re ready to make a purchase.
Professional Development
Association members have a high demand for curated, industry resources targeted to their professional needs and interests.
Resource Library
The advanced search, browse and filtering functionality keeps relevant content front and center in a branded environment.
Content Recommendations
Dynamically generated content recommendations based on interests keep members engaged longer and coming back for more.
Always-On Marketing
Members have 24/7/365 access to curated resources from your organization and corporate sponsors in an always-on digital resource library.
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Resources
How to Extend the Life Cycle of Your In-Person Events
In-person events may still represent a cornerstone for member engagement and a key source for non-dues revenue, but are associations maximizing their potential?
5 Steps to Kickstart Deeper Social Media Engagement with Association Members
Engaging members is harder than ever, but many associations aren’t taking full advantage of the digital tools in their arsenal to connect with their members — Or they’re going about it the wrong way. We spoke with three experts on how associations should use social media to drive meaningful connections with members. Follow this roadmap to foster deeper member engagement.