Regular weekly promotional emails and prominent website placement ensure ACC’s Partner Knowledge Center gets a lot of traction, said Abdel-Kader. To make the most of it, he started thinking about how to work ACC’s own events, webcasts, and other activities into the Resource Library. He brainstorms the possibilities on regular update calls with the Lead Marvels team.
“We tend to throw ideas around for potential new things that we could be doing that we aren't offering through the Hub that we should look into,” Abdel-Kader said. “I think there's a lot of potential for growth, which we're excited about.”
Palacios summed up the benefits of introducing a Resource Library for both ACC and APTA. “Providing this online Resource Library accomplished three things. One, it brought real value to their members. Two, it provided a new marketing opportunity for their sponsors. And three, it grew non-dues revenue with minimal effort on their part.”
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