These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations.
With an inbox chock-full of requests from your staff, solicitations from vendors, inquiries from sponsors, the media, and who knows who else, how do you stay up to date on trends and opportunities in the association space that could directly impact your organization or accelerate your professional development — or both?
While there is no shortage of email newsletters with professional tips and insights for association leaders, which are you most likely to click on and read, even if you have to skip over that email marked urgent from your IT team?
We posed this very question (or at least a similar version of it) to dozens of association leaders across multiple industries and representing organizations of all types, and here are the eight must-read newsletters they mentioned most commonly.
You might think we're playing favorites by listing our own newsletter first and, yes, you're probably right! Lead Marvels’ monthly newsletter focuses heavily on two interconnected challenges many association leaders are trying to tackle: generating non-dues revenue and increasing member engagement. The tips and insights shared in the newsletter are drawn from the company’s direct experience working with its more than 100 association partners.
Who knows associations better than an association composed of leaders like you? The Associations Now Daily News arrives each weekday courtesy of the American Society of Association Executives (ASAE) with regular updates and ideas from around the industry, including career opportunities.
Launched in 2016, Association Brain Food is the weekly publication where association management expert and author Deirdre Reid shares her curated list of articles, free educational events, and resources. You will also find a few favorite recipes from Reid, a graduate in Pastry Arts from L’Academie Française. “When I’m not writing or reading, I’m channeling Julia Child, my hero, in the kitchen,” Reid says.
Briefings Minute is the weekly newsletter of content strategy provider Association Briefings. This newsletter takes a unique spin on the typical association newsletter, employing humor and even irreverence to highlight engaging content from industry leaders.
The Association Adviser newsletter from Naylor Association Solutions offers a monthly roundup of best practices and leadership strategies for association leaders. Boasting a circulation of 13,000, the newsletter draws upon Naylor's 50+ years in the association space.
Each month features articles penned by Naylor’s staff and industry experts on topics ranging from association management to DEI and marketing and communications. The newsletter often features articles that are part of an ongoing series on topics like association boards or building a career center.
A selection of articles featured in the Association Adviser newsletter:
Powered by the minds behind the Sidecar professional development platform, The Sidecar Scoop hits your inbox three times a week with original content alongside curated articles from sources such as the Harvard Business Review and McKinsey Insights.
Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. With over a decade of expertise in helping associations grow member engagement, Amanda Lea Kaiser uses the Elevating Engagement newsletter to share insights each Tuesday on how to create thriving member communities.
.orgCommunity is a vibrant network of association executives, entrepreneurs, and strategic partners dedicated to shaping the future of associations. The monthly .orgCommunity newsletter features resources curated, not only for members of the community, but any association professional wanting to stay current with industry trends and best practices.
Engaging members is harder than ever, but many associations aren’t taking full advantage of the digital tools in their arsenal to connect with their members — Or they’re going about it the wrong way. We spoke with three experts on how associations should use social media to drive meaningful connections with members. Follow this roadmap to foster deeper member engagement.
We interviewed four marketing experts to learn how they’ve successfully built a robust sales pipeline by aligning their brands with associations in their industry. They shared their secrets with us so we can share them with you.